I’m Justine, and I build the visual identities and digital engines that help companies scale.

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I’ve spent the last decade working at the intersection of high-level brand strategy and real-world execution. My approach is backed by a Master’s in Advertising, Marketing, and the Media from the University of Essex, which gave me the foundation to bridge the gap between complex, technical products and the people who actually use them.

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Whether I’m leading a global website relaunch, architecting a brand evolution from the ground up, or scaling a platform for 130M+ members, I focus on the "why"—the human psychology and strategic narrative that actually drives growth.

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I’m a firm believer that marketing is only as strong as the strategy—and the team—behind it. I thrive when I’m leading cross-functional teams to solve big problems, translating "engineering-speak" into stories that resonate, and making sure every design choice has a business goal attached to it.

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I lead with a mix of data-driven logic and a creative eye, ensuring that a brand doesn't just look good—it performs.